PURPOSE VS. AIM VS. GOAL VS. TARGET VS. OBJECTIVE VS. AMBITION

The explanations from Longman Activator Thesaurus.

Purpose

What you want to achieve when you do something; the reason you do or plan something, and the thing you want to achieve when you do it:

e.g. The games have an educational purpose.

Aim

Something you hope to achieve by doing something:

e.g. The main aim of the plan was to provide employment for local people.

Goal

Something important that you hope to achieve in the future, even though it may take a long time:

e.g. The country can still achieve its goal of reducing poverty by a third.

Target

The exact result that a person or organization intends to achieve by doing something, often the amount of money they want to get; a particular amount or total that you want to achieve.

e.g. The company is on track to meet its target of increasing profits by 10%.

Objective

The specific thing that you are trying to achieve - used especially about things that have been officially discussed and agreed upon in business, politics, etc. and agreed upon in business, politics, etc.

e.g. Their main objective is to halt the flow of drugs.

e.g. We met to set the business objectives for the coming year.

Ambition

Something that you very much want to achieve in your future career:

e.g. Her ambition was to go to law school and become an attorney.

e.g. Earlier this year, he achieved his ambition of competing in the Olympic Games.

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